In the finance industry, customers have a lot of options. Keep your existing customers engaged and attract new accounts with valuable promotional items that will make you stand out. Whether you're a financial planner, a bank, or an investment broker, you'll find some great examples of promotional products from Warwick that Finance professionals have used to help build their brand, and grow their business.
A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value.
The bank included their logo and branch contact information at the bottom of the trifold calendars.
The bank mailed the trifold calendars to new customers who signed up online with a checking account, and gave them out in person to new customers who opened accounts at the branch location.
The bank was able to offer a value add to their new customers which improved their relationship and longevity of new accounts. The bank was also able to keep their name visible to their customers for 365 days of the year with a colorful, lasting calendar.
An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded item that their account holders could use at their office or on the go.
Investment firm logo, tagline, and blog website url link printed on front of mini flip pad jotter.
The investment firm included the mini flip pad jotters in mailings to their account holders along with their monthly statement, and a brief memo explaining the purpose of their investment advice blog to give customers additional info and tips to help them with smarter investing and portfolio diversification.
About 7-10 days after the jotters were mailed out, the investment firm saw a spike in both new visitors and overall organic traffic to their blog by tracking the data in Google Analytics. Their web team observed a sustained increase in the level of organic traffic to their blog and website for the next 12 months. The company was also able to determine which blog posts were the most popular with their customers, and developed a content strategy to produce more content like it with the goal of capturing more readership and ultimately, more accounts.