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Promotional Products for the Wedding Industry: Case Studies

Help wedding professionals grow their business by promoting their services with these budget-friendly branded items.

Promo items are effective in any industry—including the wedding industry. We have just the products you need to promote your business or services, or even create a welcome kit for couples to introduce them to your company. From bakeries and reception halls to photographers and florists, the wedding industry is lucrative—but only if you get your name out there and succeed at what you do. See some branded items that wedding pros use to promote their services.

Table tent, counter ad from cake bakery for weddings

Objective

A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market.

Products

#1835 | Block Wave Table Tent

Personalization

Digitally printed in full color on flat ad panels, pop-out waves, and behind those panels.

Method of Distribution

Since the bakery owner was focusing on garnering more local interest, they personally handed these counter ads to wedding professionals they already knew or had reached out to via phone or email.

Marketing Outcome

The Block Wave Table Tent is an eye-catching piece by itself. But couple that with an on-brand design with a delicious-looking cake, and this small, budget-friendly marketing piece garnered a considerable amount of interest with brides and grooms—and led to a healthy increase in custom wedding cake sales.

Horizontal pocket folders 6x9

Objective

A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers.

Product

#N6M | Mini Horizontal Pocket Folder

Personalization

The photography studio client added their logo in metallic silver foil on the front cover.

Method of Distribution

These horizontal pocket folders were handed out to clients at their initial meeting. The studio added flyers detailing prices and package options (printed on tri-fold cards), and showed off some portfolio work and added some small promotional items.

Marketing Outcome

Presenting couples with all the details—in one convenient package—boosted client confidence and helped secure more events than the previous year.