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School & University Promotional Products: Case Studies

Promotional giveaways can help recruit students, increase alumni giving, and boost community involvement

It might seem odd to put the words "schools" and "promotional products" in the same sentence, but even schools need to advertise. Whether it's recruiting students for your university, or your athletic program needs some promoting, custom giveaways help schools get the word out. Read these case studies to see how schools are using promotional products to reach their goals.

School Athletics Case Study by Warwick Publishing

Objective

A school's athletic program was struggling to pay for recurring expenses. Game attendance had dropped over previous year, and alumni atendance was weak. The school wanted to increase game attendance to boost ticket revenue, concession stand sales, and encourage alumni donations.

Product

#1820 | Custom Wave Calendar

Personalization

Calendar with highlighted home and away games printed on pop-out waves. Men's schedule was printed on one side of the calendar, women's schedule was printed on the other. The full schedule, including opponents and locations were printed behind the pop-out waves.

Method of Distribution

Every athlete was given one to take home to parents. Calendars were available at the ticket table and concession stand at every game. Calendars were also mailed out to alumni and local business owners with a letter from the coach, as well as notes from the team captains, thanking them for past support, and encouraging them to attend some games. There were calendars placed on tables in the cafeteria and library to inspire school pride.

Marketing Outcome

Game attendance went up for both the men's and women's teams. More students and alumni were present. Due to increased attendance, the program could make necessary investments, like better training equipment and new uniforms.

University Case Study by Warwick Publishing

Objective

A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had previously been using different pocket folders for various events and functions.

Product

#STANDARD-INK1 | Standard 1-Color Printed Pocket Folder, Style V1

Personalization

For the front cover, the school simply used their logo. The slogan and social media info was print on the pockets.

Method of Distribution

Staff handed out these custom branded folders out to prospective students and their parents, alumni, faculty, and board members.

Marketing Outcome

Since the design was basic branding and folders are a supply item for the college, the university was able to buy their folders in bulk, saving money on an otherwise recurring expense.

University Padfolio Case Study by Warwick Publishing

Objective

The university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been on campus for quite some time.

Product

#938 | Digital Print Mini Padfolio

Personalization

The university graphics team provided custom artwork with university branding on the front cover and pocket flap. The entire back cover was a campus map with labeled buildings and parking lots so that visitors could easily find their way around the university.

Method of Distribution

Depending on the event, padfolios were handed out at the beginning of campus tours or at registration.

Marketing Outcome

The map was helpful for those who wanted to tour campus on their own, and it made it easier for tour guides to give directions. Prospective students and visitors enjoyed the notepad to take notes about various events and activities. Admissions and alumni relations got more out of their budget by purchasing a practical giveaway that would be used repeatedly, rather than one that would thrown out after just a few uses.


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