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Promotional Products for Restaurants and Bars: Case Studies

Attract hungry customers, and keep them coming back for more!

The food service industry is competitive. If you're a bar or restaurant owner looking to cook the local competition, the key is marketing yourself creatively to keep hungry customers coming back for more. Below are some samples of promotional products for bars and restaurants from Warwick to build your brand, and grow your restaurant business.

bar and restaurant marketing

Objective

A local brewery wanted an eye catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials, while encouraging enrollment for their tasting events and brewery tours.

Product

#1820 | Custom Wave Table Tent

Personalization

Beer list with photos and descriptions on one side, along with brewery's logo and art. Tasting event and brewery tour information on the back side of the wave. Logo and artwork was provided by the customer.

Method of Distribution

The table tents were placed in the center of each table before the afternoon and evening dining hours. Servers referenced the table toppers when they took orders, offering customers the chance to scan the different beer options, as well as the brewery tours and tasting events. When delivering the bill, servers referenced the table waves again, asking customers to find them on Facebook and review them on Yelp if they had a great experience.

Marketing Outcome

These vibrant table waves brought attention to the brewery's latest beer optoins and increased beer sales by 35% each month. They also encouraged customers to sign up for tasting events and brewery tours which were listed on the back side of the wave. The end result was increased revenue for the brewery, and more attendees at their beer tasting events and tours. Additionally, the brewery saw increased Yelp reviews and Facebook followers, leading to a more robust online reputation for their business.

custom restaurant coupons

Objective

A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business.

Product

#STANDARD-INK4 | Coupon Gatefold Photo Folder

Personalization

Restaurant logo and image of their famed wood stove pizza oven, plus branding design elements carried over from their menus and other marketing materials.

Method of Distribution

Coupon Gatefold folders are given out at parties, banquets, and special events to encourage customers to return in order to use their special coupons. Photos of each guest are taken during the event, and are printed in house at the restaurant so guests can take them home the same day.

Marketing Outcome

Customers loved having a photo they could take home to commemorate their event. The restaurant was able to track the coupons that customers brought back in, and saw a major increase in repeat business.


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