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Real Estate Promotional Products: Case Studies

You'll be the name they remember when searching for a new property

In the real estate industry, marketing yourself to your local area in a memorable way is critical in order to stand out from the competition. Is your current branding making an impact with your clients? Below are some samples of real estate branding products from Warwick that you can use to build your brand, and grow your business as a real estate company, or as independent real estate agent or broker.

Real Estate Promo Calendar from Warwick

Objective

A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round.

Product

#991-01DP | Desk Calendar with 4-Color Ad

Personalization

Real estate firm logo on left with agent's headshot on the right, and personal contact info including name, address, website, and phone number in the center. Logo and artwork provided by the customer.

Method of Distribution

This agent gave the calendars out to new clients during their first in person meeting, and passed them out in lieu of business cards during her open house and local association events.

Marketing Outcome

This agent benefitted from a consistent branding message all year long. By including a link to her website on the calendar, she saw increased web traffic over the previous 12 months. The agent also saw increased phone calls and leads over the prior year.

Realtor Welcome Folders and Printed Notepads from Warwick

Objective

A real estate company was looking for custom printed branded folders to use as a welcome packet for new clients, along with a special gift to give them as a value-add.

Product

#STANDARD-INK4 | Standard 4 Color Pocket Folder, Style A
#JOTTER | Mini Flip Pad Jotter

Personalization

Real Estate Company Logo and tagline, "Welcome Home" on the front cover, with photo collage of sample properties from their portfolio.

Method of Distribution

After collecting the customer's information, these welcome packet folders and flip pad jotters were given out to clients in person at meetings and open house events.

Marketing Outcome

Inside each folder, the real estate company included their business card, plus property listing fliers, an informational FAQ sheet for buyers and sellers, and other key paperwork. They paired the welcome folder with a branded mini flip pad jotter for their clients to take down important notes during property showings. As a result, they saw increased engagement with their brand and higher customer retention.

Realtor Christmas Card Case Study from Warwick

Objective

A real estate office wanted an inexpensive way to stay in touch with past clients to increase referrals and repeat business.

Product

#5536 | Holiday Doorway Christmas Card with Die-cut Window

Personalization

They chose stock sentiment #4 that read, "Best Wishes for a Joyous Holiday." They also added their office logo to show through the die-cut window. There was plenty of space left for each realtor to sign cards for their clients. The realtors signed a brief greeting, and followed up with a succinct note that read, "Call if you need anything." They did this to let clients know that they were there to help them with their real estate needs, but did not want the Christmas card to be a hard sell of their services.

Method of Distribution

Cards were mailed in the first week of December in the included foil-lined envelopes.

Marketing Outcome

By June of the next year, the office had worked with 10 clients that mentioned they were referred by past clients. Seeing this success, the real estate office continued sending Christmas cards each year, continuing to gain more referrals, and eventually seeing repeat business as a result of the annual greeting and reminder of their services.


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