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Municipality Promotional Products: Case Studies

Learn how your city can use promo giveaways to help and inform residents of local happenings.

Towns, cities, and villages hand out more promo items than you might think. Whether it's informational door hangers for public works or paper picture frames for an educational event, there are a lot of ways municipalities can use promotional products to better connect with their residents.

Custom Door Hangers from Warwick

Objective

A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more direct than sending emails.

Product

#2004 | Standard Door Hangers

Personalization

The water department provided the copy and art direction for the door hanger. The design included contact information, spaces to fill in the customer account number, address, date, and time of visit, as well as check boxes to inform of any issues. The door hanger was printed in bright green to catch residents' attention.

Method of Distribution

Hung on residents' doors as needed.

Marketing Outcome

Communication between residents and the water department over issues like meter errors or payment problems were resolved quicker than when just letters were mailed out.

Imprinted Paper Picture Frames

Objective

The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wanted an inexpensive giveaway for all attendees.

Product

PF5909-46 | 4" x 6" White Dual Easel Frame

Personalization

The frame included logos from the city and from a national public works association. Between the logos read "Public Works Open House" and "Celebrating National Public Works Week."

Method of Distribution

Photos were printed on-site, inserted in the frames, and handed out to event attendees.

Marketing Outcome

Kids had a lot of fun at the event, and both kids and adults appreciated learning more about how their public works department serves their community. Public works employees were happy to educate residents at the event, and guests enjoyed taking home a framed photo as a reminder of the fun, informative event.


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