A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her services all year round.
#955 | The Valoy Desk Calendar
Insurance company logo printed in 1 color with agent's contact info. Under the pad, the agent included a list of key phone numbers to different departments within the insurance company as a value add to their customers, including customer service, sales, claims, and the agent's local phone, fax, and email address.
Method of Distribution
This agent used the desk calendars as giveaways at local marketing events in leiu of handing out business cards. She offered two calendars to each visitor, asking them to share one with a friend or familty member. The agent also kept a stack of calendars at her office reception desk as freebies for visitors to take home with them.
By handing out a useful desk calendar instead of an ordinary business card, this agent set herself apart and kept her name visible to her customers every day. By giving out two calendars, she was successful in growing her referrals and added new customers to her book of business.
An insurance company wanted to send new customers home with a special gift, and a way to keep their new insurance policy documentation organized.
#INSURANCE-POUCH | Insurance Document Pouch
#938 | Full Color Mini Padfolio
Insurance company logo and website on the document pouch printed in 1 color. Full 4-color artwork (provided by customer) with company logo printed on mini padfolio.
Method of Distribution
The insurance company stocked their local branch offices with these items for consistent branding across the region. After completing the new customer intake process, agents present their policyholders with a copy of their policy in the codument pouch, along with the mini padfolio as a gift thanking them for their business.
The insurance company sent out surveys to new customers asking them to rate their experience. When asked about the products, customers noted they were pleased with the professional look and feel of the leatherette document pouch, and felt appreciated with the added gift of the mini padfolio. As a result, the insurance company saw increased customer loyalty and policy renewals.