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Insurance Promotional Products: Case Studies

You'll be the name they remember when they need a quote for auto, home, life, or business insurance.

In the insurance industry, there are lots of great ways to connect with your customers and brand yourself as an agent. Are you marketing yourself in a memorable way to stand out and grow your business? Below are some samples of promotional products from Warwick that work well for the insurance industry to help you build your brand, and grow your business as an independent insurance sales agent, or insurance company.

Promotional Calendars for Insurance Agents from Warwick

Objective

A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her services all year round.

Product

#955 | The Valoy Desk Calendar

Personalization

Insurance company logo printed in 1 color with agent's contact info. Under the pad, the agent included a list of key phone numbers to different departments within the insurance company as a value add to their customers, including customer service, sales, claims, and the agent's local phone, fax, and email address.

Method of Distribution

This agent used the desk calendars as giveaways at local marketing events in leiu of handing out business cards. She offered two calendars to each visitor, asking them to share one with a friend or familty member. The agent also kept a stack of calendars at her office reception desk as freebies for visitors to take home with them.

Marketing Outcome

By handing out a useful desk calendar instead of an ordinary business card, this agent set herself apart and kept her name visible to her customers every day. By giving out two calendars, she was successful in growing her referrals and added new customers to her book of business.

Promotional Products for Insurance Companies from Warwick

Objective

An insurance company wanted to send new customers home with a special gift, and a way to keep their new insurance policy documentation organized.

Product

#INSURANCE-POUCH | Insurance Document Pouch
#938 | Full Color Mini Padfolio

Personalization

Insurance company logo and website on the document pouch printed in 1 color. Full 4-color artwork (provided by customer) with company logo printed on mini padfolio.

Method of Distribution

The insurance company stocked their local branch offices with these items for consistent branding across the region. After completing the new customer intake process, agents present their policyholders with a copy of their policy in the codument pouch, along with the mini padfolio as a gift thanking them for their business.

Marketing Outcome

The insurance company sent out surveys to new customers asking them to rate their experience. When asked about the products, customers noted they were pleased with the professional look and feel of the leatherette document pouch, and felt appreciated with the added gift of the mini padfolio. As a result, the insurance company saw increased customer loyalty and policy renewals.


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