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Hospitality & Event Planner Promotional Products: Case Studies

Promote your hotel or event with a creative giveaway to increase repeat patrons and event attendance

Yes, you can promote your hotel while guests are at your hotel, and you can promote your event while guests are at the event. Seems a little counterintuitive, but it makes sense. As a hotel owner or manager, you want guests to leave with a favorable impression; a little giveaway can help. As an event planner, you want to keep the excitement level through the roof, and a creatively planned promotional piece can do the trick. See how hotels and event planners are using promotional giveaways to build their brands.

Hotel Advertising Case Study by Warwick Publishing

Objective

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their needs.

Product

#1850-1851 | Standard Table Tents

Personalization

The hotel designed various table tents for placement in different areas of guest rooms, the hotel lobby, the fitness center. New designs and messages were rotated throughout the seasons.

Method of Distribution

Hotel staff placed table tents in guest rooms and common areas. Room table tents were given to the cleaning staff with instructions on where to place the table tents within guests' rooms.

Marketing Outcome

Restaurant and café sales increased, fitness center traffic went up, and more guests enjoyed the pool. The appropriately placed ads were a fun, gentle reminder of services available at the hotel.

Convention Giveaway Case Study by Warwick Publishing

Objective

With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from sponsors of the event. They wanted to hand these out someplace other than event registration so the check-in process would be fast and smooth.

Product

#2003 | Pocket Door Hanger

Personalization

Artwork provided by the customer matched branding established on their website. Back of door hanger included a quick reference schedule, plus event sponsor logos and event hashtags to create online buzz.

Method of Distribution

To streamline the hotel and event check-in process, event staff obtained a list of event attendee room numbers and placed the door hangers on their hotel room doors before they checked in.

Marketing Outcome

After making their way to the hotel and checking in, the goodie package was a pleasant surprise for attendees to receive once getting to their rooms. They appreciated getting this at their room rather than at check-in or at the hall because they could take the hanger off the door and look at all the contents in their room, rather than potentially misplacing them at check-in or at the event.


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