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Promotional Products for Golf Events: Case Studies

It takes a lot to advertise for a golf tournament. See how promo products make it easier.

From custom printed tournament invites to golfer giveaways and tee prizes, promotional items can make golf events really memorable. While our golf themed folders are a popular giveaway, we're seeing a lot of creativity in how golf event planners are using our products. And they're not using just one product. They coordinate products to ensure consistent branding—and because our products are quite versatile in use and design. See how golf tournament organizers are creatively promoting their events.

Golf Tournament Case Study by Warwick Publishing

Objective

An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways.

Products

#1620 | Custom Tri-Fold Calendar
#A2-DP | A2 (4 ¼" x 5 ½") Folded Printed Card
#2004-C | Bottle Hanger
#735 | 4" x 6" Golf Ball Texture Folder

Personalization

All products featured the tournament crest as the main focus on all products. Since the save the date, invitation, and bottle hanger were printed by the same printer, color and branding was consistent.

Method of Distribution

The save the date and invitation were mailed to golfers from previous tournaments, club members, and those who had shown interest in the golf classic over the past year. Bottle hangers were handed out during drinks after the tournament. After dinner, golfers were given custom portrait folders with pictures of their foursome out on the course.

Marketing Outcome

Receiving their event marketing products and giveaways from one source made advertising for this tournament easier than trying to match colors and imprint sizes when dealing with multiple vendors. Golfers appreciated the early save the date and the custom invite. The bottle hangers were an unexpected but practical surprise, and the portrait folders were a memorable giveaway.

Golf Fundraiser Case Study by Warwick Publishing

Objective

Tournament planners wanted to send unique save the dates, and give golfers a small giveaway at the event. They wanted to give sponsors advertising space to help offset costs.

Product

#794-01.37 | Large Monthly Billboard Calendar
#PF5852H | Custom Coupon Gatefold Event Folder

Personalization

Since the billboard calendar and coupon gatefold are printed in full color, the artwork matched on both items, and kept within event branding guidelines. The save the date included a few photos of children to benefit from the event, while the gatefold coupon flaps were sponsor advertisements.

Method of Distribution

The save the date calendars were sent to the last year's golfers in December.The folders (with pictures inserted) were mailed out to participants after the tournament.

Marketing Outcome

The calendar helped keep the event top of mind throughout the year. Golfers enjoyed receiving a tournament follow-up gift. Event planners were able to pay for this giveaway thanks to sponsors paying for more ad space. Sponsors were able to track coupon usage to help track their ROI in sponsoring the tournament.


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