An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways.
#1620 | Custom Tri-Fold Calendar
#A2-DP | A2 (4 ¼" x 5 ½") Folded Printed Card
#2004-C | Bottle Hanger
#735 | 4" x 6" Golf Ball Texture Folder
All products featured the tournament crest as the main focus on all products. Since the save the date, invitation, and bottle hanger were printed by the same printer, color and branding was consistent.
Method of Distribution
The save the date and invitation were mailed to golfers from previous tournaments, club members, and those who had shown interest in the golf classic over the past year. Bottle hangers were handed out during drinks after the tournament. After dinner, golfers were given custom portrait folders with pictures of their foursome out on the course.
Receiving their event marketing products and giveaways from one source made advertising for this tournament easier than trying to match colors and imprint sizes when dealing with multiple vendors. Golfers appreciated the early save the date and the custom invite. The bottle hangers were an unexpected but practical surprise, and the portrait folders were a memorable giveaway.
Tournament planners wanted to send unique save the dates, and give golfers a small giveaway at the event. They wanted to give sponsors advertising space to help offset costs.
#794-01.37 | Large Monthly Billboard Calendar
#PF5852H | Custom Coupon Gatefold Event Folder
Since the billboard calendar and coupon gatefold are printed in full color, the artwork matched on both items, and kept within event branding guidelines. The save the date included a few photos of children to benefit from the event, while the gatefold coupon flaps were sponsor advertisements.
Method of Distribution
The save the date calendars were sent to the last year's golfers in December.The folders (with pictures inserted) were mailed out to participants after the tournament.
The calendar helped keep the event top of mind throughout the year. Golfers enjoyed receiving a tournament follow-up gift. Event planners were able to pay for this giveaway thanks to sponsors paying for more ad space. Sponsors were able to track coupon usage to help track their ROI in sponsoring the tournament.