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Promotional Products for Fundraisers: Case Studies

Fundraising can be exhausting. See how branded giveaways can encourage donors and motivate volunteers.

Promo items have proven effective for fundraising events. Whether it's a tastefully designed fundraising event invite, or a take-home souvenir, choosing the right promotional products can really help non-profits, schools, churches, and community organizations boost increase donations and alleviate the burden of fundraising event advertising. See how some creative professionals used personalized promo items to boost funding—all within their budgets.

Fundraiser Dinner Promotional Products Case Study by Warwick

Objective

A historical preservation society needed invitations for their annual dinner. A board member donated their photography services for the dinner, so event planners wanted their guest gift to be a photography souvenir.

Product

#A2-DP | A2 Folded Printed Card
#PF5509-46 | Black Portrait Folder - 4" x 6" Horizontal

Personalization

The event invitation was printed in full-color on the front cover, back cover, and inside. Event designers provided the branded artwork. The preservation society's logo was hot foil stamped on the portrait folder in metallic gold foil.

Method of Distribution

Event invites were mailed to previous attendees, as well as community figures and recent donors and volunteers. Portrait folders were mailed out after the event (with photos inserted).

Marketing Outcome

Dinner guests were thrilled to receive a custom invitation over a generic email invite. It showed that the historical society was willing to really invest in the event and the attendees. The portrait folder mailed after the event reminded them of the dinner, and receiving framed photos was a much-appreciated gesture. Donations received in the month after the event were 10% higher than the previous year.

Children's Hospital Fundraiser Case Study by Warwick Publishing

Objective

A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause.

Product

#2000-M | Medium Pillow Box

Personalization

The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital (read the case study). Because children at the hospital put notes, pictures, and small crafts in the pillow box, the product's design was kept simple to put more focus on what was inside.

Method of Distribution

The hospital chose to mail these gift packs to donors. They attached recipient and return address labels to the back of the box (it was printed black), and added some tape to the ends for extra security as these packages made their way through the post office.

Marketing Outcome

The pillow box was a practical packaging solution for the gifts the children made for donors. The unique shape was eye-catching, and the consistent branding made it easy to identify. Thanks to the notes and other little gifts, pledged donations increased by 16% over the previous year.


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