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Automotive Promotional Products: Case Studies

Before they drive home, capture their attention in a memorable way.

There's a lot of competition in the automotive industry, whether you own a car, truck, or motorcycle dealership, an auto body repair shop, tire service center, or a rental car company. Here are a few ways you can use automotive promotional products to keep your branding top of mind with customers after their visit. Drive engagement, increase customer survey completion rates, boost referrals, and increase repeat business across the automotive industry.

Custom Door Hangers from Warwick

Objective

A collision center wanted to increase the number of customer satisfaction survey responses and boost online appointment scheduling.

Product

#2004 | Standard Door Hangers

Personalization

This shop wanted to increse the amount of customer surveys they received for feedback to improve their service center. They added a thank you message and a reminder for customers to check their email for a survey plus their web address so they could easily schedule their next appointment online. Logo and artwork provided by the customer.

Method of Distribution

The custom printed door hangers were hung over the rear-view mirror of each car after the service appointment. Customers saw the message first thing upon picking up their vehicles from the shop.

Marketing Outcome

This collision center saw a 27% increase in the immediate return of survey responses and increased their overall customer satisfaction rating increase from 4.2 to 4.7 in the first three months of the door hanger promotion. They also saw a 15% increase in online appointments scheduled through their website.

Auto Dealer Document Pouches

Objective

A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. They also wanted to help returning customers keep service and maintenance records organized.

Product

CUSTOMPOUCH 932 | Custom Document Pouches

Personalization

The motorcycle dealership used a full color photograph of a motorcycle against a sunset sky background with their logo overlaid on a black band. White boxes under the flap were left blank for service technicians to record notes about the bike's maintenance records. Logo and artwork provided by the customer.

Method of Distribution

After the purchase of a new motorcycle, each customer was given a document pouch with important paperwork including service history report, title, and receipt of purchase.

Marketing Outcome

The motorcycle dealership increased their professional branding with these custom printed pouches, and saw a boost in repeat service business from their customers as a result.


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