Why Calendars

Some pointers on how and why to use calendars for your marketing needs.

• Send a letter inviting people to come in and pick up their special gift.
• Hand them out personally as a "Thank you" for your business.
• Use them as invitations to holiday parties or open houses.

• Have your route drivers or delivery personnel hand them out.
• Place them on a counter top or table.
• Have them in your reception area.
• Mail them as a holiday greeting.

• Send a mailing to new businesses or homeowners in the community.
• Attach them or place them in bags at the point of purchase.
• Place them in public places throughout the area: libraries, Laundromats, doctor and dentist offices, churches, retail stores, video stores, post offices, police and fire departments, hotels and restaurants.

• Use them as a statement stuffer.
• Instead of giving clients or friends just one calendar, give them two and have them give one to a friend. They're great for referrals.
• In house company awareness programs: hand out to employees and new hires as part of an employment package. Ad copy can contain company mission statement or safety message.